Do We Need Insurance Products?
It has always been known as a grudge purchase product because no one wakes up in the morning excited and looking forward to purchasing an insurance cover. But damn, we need it in our personal and business lives. Insurance products protect us, our families, and our businesses from financial difficulty. It is meant to reduce financial stress and allow us to focus on quicker recovery from the loss of loved ones, assets, and valuable properties. A grudge buy is something we need or must do, but is the last thing we want to do with our time or money. I am sure we all dread the idea or thought of talking to an insurance Salesperson, yet we know very well the consequences of not taking sufficient insurance coverage. The history of insurance in South Africa dates back to December 1835 when the first South African insurance company, Zuid-Afrikaansche Brand en Levensversekering Maatschappij was founded in Cape Colony. A decade later this was followed by the formation of the South African Mutual Life Assurance Society in May 1845, which was later called Old Mutual. As they say, the rest is history. Under the broad umbrella of Short term and Long Term insurance, the industry has matured tremendously over the years. A number of products and items have found their place in the list of items of the insured. In recent times technology has disrupted the insurance industry. With different insurance categories and classes of insurance businesses, it will be difficult to estimate the number of people insured in the county unless one breaks it down by insurance classes or categories. In the Healthcare category, it is estimated that over 80 percent of the South African population is uninsured. Some of the statistics provided by the Financial Service Conduct Authority (FSCA) can give you some perspective on the state of insurance in South Africa, especially when focusing on the update of this grudge purchase. About 42% of adult South Africans reported having funeral cover in 2021, and on the other hand, 10% have life insurance, 11% have physical asset insurance, and 8% have health insurance. Some 60% of South Africans report having an insurance product, When Funeral Cover is excluded, the share of South Africans with insurance drops to only 19% Insurance penetration in South Africa, as measured using premiums as a percentage of GDP, was 13.7% in 2020. Funeral cover is by far the most subscribed insurance product category in South Africa. One fundamental reason for the growing need for funeral cover is seeing how expensive a funeral can be. With the economy weakening and the cost of living soaring, people need to find an affordable way to afford to pay for a dignified funeral. Paying a small amount of funeral premium will mean that in the time of need, you can access funds to send off loved ones in a dignified manner. Whether we see it as a grudge or not, insurance is surely going to be increasingly in demand in all aspects of our lives. The standard of living and economic conditions in the country are not helping either. For consumers, getting used to insurance purchases might help them to develop much-needed knowledge of different types of insurance categories and products, as well as their benefits. Nothing is more painful than buying the wrong insurance product and only to realize at the time of claim that the insurance cover was not appropriate or sufficient for the intended need. Emerging businesses and entrepreneurs are not spared from this dilemma of insurance purchases. The event of July 2021 and ever-so-threatening floods and other force majeure circumstances have proven in more ways than one that better be insured than not. Consumers do need insurance education so that they can make the right and informed decision about the so-called grudge purchase. Zooks Financial Services is a new player in the space of insurance, but we believe we are ready to empower our clients with the insight and knowledge they need to make the right decisions about the insurance products they need and the benefits they desire to extract from the variety of insurance products. Knowing that you are covered with an appropriate insurance product with the company you can try and rely on will bring you relief and comfort. Contact Zooks Financial Services today: Visit our website: www.zooksfinance.co.za Call us: (011) 486 1660 Email us: sales@zooksfinance.co.za

